What is the primary purpose of Story Mapping?

The primary purpose of Story Mapping is to represent features from the end-user's perspective. Story Mapping is a visual exercise that helps teams brainstorm, prioritize, and organize product features by focusing on the user journey. By mapping out user stories in a way that reflects how users will interact with the product, teams can better understand the value of each feature and how it fits into the overall user experience.

This approach encourages collaboration among stakeholders, ensures that the product development aligns with user needs, and promotes an iterative development process. By visualizing the user journey, it becomes easier to identify gaps, prioritize development tasks, and ensure that the end product delivers real value to users.

While estimating development costs, documenting user personas, or prioritizing technical requirements may also be part of the development process, these are not the primary focus of Story Mapping. The essence of this technique lies in placing the user at the center of the development effort, ensuring that the team builds features that truly resonate with their target audience.